A lonely woman, Ana, becomes addicted to an AI-driven mobile app that monetizes word-of-mouth recommendations. She meets and bonds with a fellow leader boarder, Jess, over their natural talent for slyly promoting sponsored products. When Ana starts to question the ethics of her new obsession, she descends into a disorienting reality where the lines between authentic conversation and paid marketing start to blur.
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A lonely woman, Ana, becomes addicted to an AI-driven mobile app that monetizes word-of-mouth recommendations. She meets and bonds with a fellow leader boarder, Jess, over their natural talent for slyly promoting sponsored products. When Ana starts to question the ethics of her new obsession, she descends into a disorienting reality where the lines between authentic conversation and paid marketing start to blur.