The Persuaders

Nov 9, 20040h 55m
Documentary
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Synopsis

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Details

Release Date
Nov 9, 2004
Runtime
0h 55m
Language
English
Status
Released

Production

Languages

English