
"He's a washed-up loser. But sometimes losers can be heroes..."
A former champion rodeo rider is reduced to using his saddle skills to promote a breakfast cereal in a gaudy Las Vegas show. When he's asked to perform with a $12 million horse, he discovers it is being doped to remain docile. He flees into the desert astride the beast in an act of defiance. A story-hungry female reporter gives chase.
Sonny

Hallie

Charlotta

Wendell

Hunt Sears

Fitzgerald

Danny

Farmer

Gus

Toland

Leroy

Dietrich

Tommy
Bernie
Bud Broderick

Joanna Camden

Lucinda
Louise

Dennis
Convention Hostess
Sunny Angel
Model Narrator
Fashion Narrator

Bellman
Desk Clerk
Carol
Ranch Breakfast Model
Mrs. George Phillips
Mr. Phillips
Matron
Dealer
Maitre D'
Major Domo
Grocer

Store Clerk
Sheriff
Trucker
Townsman
Ampco Personnel
Ampco Personnel
Ampco Personnel
Ampco Personnel
Ampco Personnel
Ampco Personnel
Reporter
Reporter
Reporter
Reporter
Reporter
Reporter

Blackjack Player Watching Sonny Ride (uncredited)
Man Who Makes Pass at Alice (uncredited)

Pedestrian Walking Past Sonny's Cadillac (uncredited)
